US-based travel technology company Uber has its sights set on becoming a leading player in the airline loyalty ecosystem. The carrier has made waves for its large-scale partnerships with major airlines, and Riyadh Air is the latest airline to join this ever-growing list. This will offer exclusive benefits to members of Riyadh's upcoming loyalty program, which is being rolled out as the young airline prepares to enter the market.
Delta's list of existing partnerships extends far beyond Riyadh Air, as the airline has similar partnerships with Delta Air Lines and Air France. Others have also integrated Uber services into their apps, with American Airlines being a key example. We analyze the benefits that this new partnership offers to Riyadh Air and its passengers.
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