A recent study from Common Sense Media sheds light on the concept of digital masculinity and its impact on the upbringing of the next generation of boys. As children navigate a predominantly digital landscape, the content they consume continues to shape their perspectives on masculinity, identity and relationships. The study revealed that nearly three-quarters of boys (73%) regularly encounter masculinity-related content, and nearly one in four (23%) experience high levels of exposure. Boys most commonly encounter messages about making money (44%), building muscle (39%), and fighting or weapons (35%).

The messaging of digital masculinity is often intertwined with aggressive content found in a variety of media, from workout videos to online discussions on dating, and this trend is raising

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