The promise and peril of AI is a not a brand-new phenomenon. But it was not until this week that studios and top agency CAA collectively sounded the alarm over one of its most recent and threatening developments – Sora 2 .

The new OpenAI generative video model allows users to create social-media-ready videos with just a brief text prompt. The result can be a product of the user’s imagination, or a fan-fiction-like story using recognizable properties. The app’s “Remix” feature allows for mind-bending mash-ups like Tupac Shakur sitting on the set of Mr. Rogers’ Neighborhood, Michael Jackson doing Jackass -like stunts or Pikachu strapping on a helmet to fight in The Thin Red Line .

In response to the furor from content creators over the unauthorized use of their works, OpenAI’s Sam

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