Paramount continues to staff up its executive suite under CEO David Ellison.

The media and entertainment company said Thursday that it is bringing on Jay Askinasi to become the company’s chief revenue officer, effective Nov. 3.

Askinasi joins Paramount from Roku, where he led that platform’s ad sales business, and before that was CEO of Publicis Media Exchange U.S.

In his new role he will lead Paramount’s ad sales team, while “partnering closely with product teams, leveraging data-driven insights, cultivating ecosystem partnerships, and driving the shift toward a unified advertising platform,” the company says.

Paramount continues to staff up its executive suite under CEO David Ellison.

The media and entertainment company said Thursday that it is bringing on Jay Askinasi to become

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