Scottish Highland city struggles with style, ranks second in UK for suit advice

Comments

View 2 Images

A Scottish city in the Highlands is among the UK’s most in need of suit advice, according to new research by suit retailer House of Cavani . ‌

Analysis of Google search data reveals that residents of the Highland city make 2.55 searches per 1,000 people each month for help with suits, placing Inverness second only to Newcastle upon Tyne in the list of the UK’s sartorially confused cities. ‌

The study examined monthly search volumes for common suit queries across the UK, highlighting the areas where residents struggle most with formalwear . ‌

Newcastle tops the list, with 600 searches per month for the analysed terms, equivalent to 3.12 searches per 1,000 people. Manchester follows Inverness in third place at 2.15 searches per 1,000.

View 2 Images