CHAPEL HILL, N.C. (WNCN) — Be cautious at the seafood counter. That’s the message coming from the researchers who conducted a newly released study from the University of North Carolina.

After testing shark meat being sold at stores in North Carolina, and other areas along the east coast, they found that consumers may truly not know what’s on their plate.

The samples were collected from September 2021 to September 2022. The research says many of them were ambiguously labeled just as “shark meat,” and some samples contained meat from critically endangered species, which is illegal to sell in the U.S.

“So, we basically see if the stores that are selling this meat, are actually accurately labeling their products,” said Doctor Savannah Ryburn, a co-instructor for a seafood forensics class at

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