It all began about 30 years ago with a piece of land near I-25 and Highway 34. The land had been in the McWhinney family for generations. And with growth beginning to accelerate in Northern Colorado, the McWhinney company saw an opportunity for that land to serve a larger purpose. Namely, to make room for more businesses, jobs and people while letting Loveland retain its unique Colorado small-town culture and character.

It’s all about smart growth

There’s a big difference between smart growth and sprawl. Smart growth recognizes that you can’t stop people from moving into a desirable place like the Colorado Front Range, but you can create a plan for it.

Smart growth means getting ahead of future growth instead of letting it happen in a haphazard, disjointed way. It means public and priva

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