"I love Choco Chimps," Jane Goodall told Nature's Path Organic CEO Arjan Stephens. "I'm really proud to partner with you guys," she told him in 2014 when the company teamed up with her to protect chimpanzees and raise money for the Institute. "She loved that Choco Chimps were vegan," as she had been since 2015, Stephens says, "and had a picture of a real chimpanzee on the box, not a cartoonish image." Plus, because a portion of each sale of Choco Chimps is donated to the Jane Goodall Institute, more than $300,000 has been generated for the Institute.

Choco Chimps is part of the EnviroKidz line of organic cereals (Gorilla Munch, Panda Puffs, Koala Crisps, Leapin' Lemurs and others) with donations from sales going toward protecting vulnerable and endangered animals. In the audio clip above,

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