Virat Kohli has one of the largest social media followings across major platforms in the world of sports. Kohli's popularity across the world solidifies his status as a global star. The India national cricket team's star batter combined follower count across major platforms is massive, with the bulk of his audience following him on Instagram. As of October 2025, Virat Kohli's Instagram following is 273 million followers, making him the most-followed Asian and the most-followed cricketer worldwide. Kohli's popularity on Instagram makes him one of the most-followed athletes, along with legendary footballers Cristiano Ronaldo and Lionel Messi.

The scale of Virat Kohli's social media following translates directly into substantial commercial power. The 36-year-old is one of the highest-earning

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