Atlantic Music Group executives Zach Friedman, 34, and Tony Talamo, 35, have always been seen as a package deal. Often referred to in tandem as simply “Zach and Tony,” the trusted right-hand men of AMG CEO and longtime colleague Elliot Grainge say their friendship predates their label roles by decades.

“We’ve known each other since birth,” Talamo says. “Same neighborhood, same everything. Growing up, we bonded over movies, music and sports.” Like many entrepreneurs before them, the Voorhees, N.J.-raised duo started a marketing and management company — eventually called Homemade Projects — in 2011 during their first year of college. “It was the moment when music really started to become democratized,” Friedman says. “Justin Bieber used YouTube to build a fan base. We were big fans of Mac M

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