Nike remains a must-have brand for teens this fall, according to the latest survey by Piper Sandler .

In the investment bank’s fall 2025 “Teen Survey” Nike continues to dominate in both the footwear and apparel categories among the over 10,000 high school students questioned in its semi-annual research project.

In footwear, Nike saw mindshare starting to stabilize for fall 2025 after several periods of decline. Male consumers, driven by the upper income bracket, grew Nike’s share sequentially for the first time since fall 2022.

Nike’s improvement among teens come at the same time the company is seeing a turnaround in its earnings. Late last month, chief executive officer Elliott Hill said in a statement that Nike in the first quarter “drove progress through its Win Now” actions i

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