Apple’s streaming service is getting a low-key rebrand.

According to a press release announcing the imminent arrival of Apple’s big racing blockbuster F1 on streaming, the company revealed that Apple TV+ “is now simply Apple TV, with a vibrant new identity.”

The service has been known as Apple TV+ since it was first introduced in November of 2019. The service holds a small but growing library of movies and series, and is home to popular shows like Ted Lasso , Severance , The Morning Show , and recent Emmy Award winner The Studio. Apple TV(+) costs $12.99 per month.

The plus at the end of its name previously helped distinguish the service from Apple’s Apple TV hardware, which connects to a TV set and offers access to Apple TV+ (not plus anymore) along with custome

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