Name changes aren't unheard of in the streaming world -- just look at HBO Max . Apple TV Plus appears to be the next to tweak its moniker.

Apple's streaming service "is now simply Apple TV, with a vibrant new identity." The brief mention of the rebrand appeared in a Monday release announcing a Dec. 12 streaming date for the Brad Pitt sports drama, F1 The Movie.

Let's break it down. The Apple TV streaming platform is available on the Apple TV app (a separate offering with the same name), which you can access in various ways, including with the Apple TV streaming device . An Apple FAQ page already reflects the new name. CNET has reached out to Apple for additional details, but the company did not immediately respond.

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