Apple TV+, the streaming service, is getting a new name.

It will now be known as simply Apple TV, the company announced in a quiet rebrand.

That is the same name as Apple’s streaming puck, which plugs into TV and offers apps and games. That puck can stream from Apple’s own catalogue but also rivals such as Netflix and Disney+.

Apple announced the change in a press release about its F1 film coming to the streaming service in December.

“Apple TV‌+ is now simply ‌Apple TV‌, with a vibrant new identity,” the company said in its announcement. But, at the time of publication, Apple was still using the old name on its website and no new identity was shown.

The same announcement gave a hint at the variety of different products that are now operating under the Apple TV name. Apple TV is ava

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