I love Severance as much as the next TV obsessive (though I admit I'm a serial avoider of Ted Lasso—sorry), but I must be honest: Nobody calls the service those shows are hosted on "Apple TV+." And now, they don't have to, because the streamer is getting a new name.

I get what Apple was going for with that "+" symbol. It already had a streaming box called an Apple TV, and a pay-per-view app called Apple TV, so it needed to call its subscription-based streaming platform something else. But everyone I've ever talked to about an Apple TV+ show, whether online or in-person, tends to drop the "plus" from the name, perhaps even forgetting it was there in the first place—especially because the aforementioned, plus-less pay-per-view app is still where you go to actually watch your Apple TV+ conte

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