PARIS — The Estée Lauder Cos.’ L’Atelier at La Maison des Parfums, being inaugurated Tuesday mixes magic and math — two key elements of fragrance .

“We are super excited about this milestone, because it marks a defining moment for the Estée Lauder Companies in our strategic intent to accelerate fragrances around the world,” said Stéphane de La Faverie , chief executive officer of the Estée Lauder Cos .

Situated at 14 to 16 Rue Volney in central Paris, the 21,530-square-foot, five-story building called La Maison des Parfums, or The House of Perfumes, was designed to federate excellence, innovation and craftsmanship under one roof, de La Faverie explained. For this purpose, it contains a large quotient of cutting-edge technology, especially artificial intelligence.

“For me, Pari

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