“Clean isn’t just a label; it’s a commitment to innovation,” said Mara Roszak , celebrity hairstylist and founder of Rōz .

At the annual Los Angeles Beauty Forum on Oct. 6, Roszak addressed a room packed with fellow beauty founders and afficiandos, explaining how steadfast determination and resilience is at the heart of her pro-first business and its clean product line.

To start, Roszak asked the audience if they’d struggled with hair at some point in their lives, to which an overwhelming majority raised their hands. She then candidly revealed her former hair insecurity: frizz. As a teenager, Roszak said, she was the only girl with a “frizzy mop of hair.” With tenacity and a lot of trial and error, she’s since been able to tame the mop, not an erratic hair on stage today.

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