Nomasei Plans First Funding Round As It Returns to New York for Pop

PARIS — A year after its first New York City pop-up , Parisian shoe label Nomasei is back in town for a week, as it presses forward with its direct-to-consumer strategy and gears up for its first funding round.

Until Monday, the brand is taking over a 450-square-foot space at 251 Elizabeth Street in NoLIta.

It will showcase 14 of its 29 models and offer by-appointment customization workshops for its bestselling Nono loafer and Sonics derbies. There will also be dance classes with Kalon, a Parisian fitness brand created by professional dancers.

“We didn’t think twice about it,” Marine Braquet, who cofounded the brand with footwear designer Paule Tenaillon, told WWD and FN. “Last year, we came on a whim after our Paris pop-up …we were expecting visibility, to be talked about and