4 min read
Benjamin Franklin's most iconic saying is that nothing in this world can be certain except death and taxes. Had the legendary statesman lasted another 40 years, he would have likely added a third certainty to that list: That Woolrich clothing will keep you warm during the worst that winter has to offer. Founded in Pennsylvania in 1830, Woolrich has manufactured durable woolen clothing for everyone from 19th century loggers and trappers to Civil War soldiers, Admiral Byrd on his 1940 Antarctic expedition, New England college kids, and New York fashionistas. Basically, when it comes to high-quality American wool, Woolrich is the first name on everyone's lips. And now that name is teaming up with Target , another iconic, albeit slightly younger, American institution.
Launchin