Madisonville's Jessica Valladares is leading the Brooke It Forward Foundation in its joyful mission to make children in need feel celebrated on their birthday.

Valladares recently stepped into the role of executive director during a time of expansion for the Covington-based organization that currently serves 24 Louisiana parishes and one Florida county. Brooke It Forward partners with children’s advocacy centers, CASA programs, food banks, homeless shelters and women’s shelters to bring birthday magic to children affected by difficult circumstances.

Started in 2019 by Marie Rudd-Gregory and husband Todd Gregory in memory of her daughter, Brooke Posey, Brooke It Forward delivers birthday boxes with everything needed for an at-home party, including cake mix, icing, sprinkles, ice cream sco

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