With record sales, new markets, and the largest investment in the company's history on the horizon: 2024/25 was an exceptionally strong financial year for Danish fashion business Bestseller Group . There was no sign of either a consumer downturn or a stagnation in its 50th anniversary year.

The Danish fashion group's turnover rose to DKK 38 billion (around EUR 5.1 billion) – up 7% and the highest figure in the company's history.

Profit before tax rose by 10% year on year to DKK 5.9 billion. The EBIT margin increased accordingly from 14.9% to 15.6%. Net profit for the year amounted to DKK 4.6 billion.

CEO and owner Anders Holch Povlsen describes it as a milestone for the company in its anniversary year – something no one could have imagined when the first store opened in 1975.

With

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