NEW YORK (AP) — Artificial intelligence is design — not destiny.

That’s the message from ten philanthropic foundations aiming to loosen the grip that the technology’s moneyed developers, fueled by an investing frenzy, hold over its evolution. Launched Tuesday under the name Humanity AI, the coalition is committing $500 million across the next five years to place human interests at the forefront of the technology’s rapid integration into daily life.

“Every day, people learn more about the ways AI is impacting their lives, and it can often feel like this technology is happening to us rather than with us and for us,” MacArthur Foundation President John Palfrey said in a statement. “The stakes are too high to defer decisions to a handful of companies and leaders within them.”

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