MILAN — When Christopher Norton joined Equinox Hotels from the Four Seasons Hotels and Resorts chain almost a decade ago, he stepped into something totally new. Tasked with adapting Equinox’s fitness as a lifestyle approach into Equinox Hotels, the executive forged a new category of luxury rooted in restorative and regenerative hospitality.

With Norton at the helm, Equinox Hotels opened the doors of its first location in New York City’s landmark Hudson Yards development in 2019. The firm also developed its own set of high-service standards, which includes an on-site fitness club, food and beverage, and The Spa by Equinox Hotels. Today the company has its eye on opening six hotels, once again venturing into unknown territory. It will open the brand’s first Saudi Arabia location, the

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