If you really want to know a person, figure out their fandoms. And check out their playlists.

A consumer’s fan affinity for music is a reliable guide to tastes in other areas of fandom, such as gaming, film and TV, sports and fashion. That’s one of the conclusions of a new report published by Vevo , the music video platform that is a joint venture of Sony Music and Universal Music Group. “Fandom = Cultural Currency” is part of Vevo’s regular Media Tracker survey that gauges how music connects with consumers.

Rob Christensen, executive VP of global sales for Vevo, highlighted the survey results and how Vevo is positioning the value of its audience to top brands in a Variety Strictly Business Spotlight interview presented by Vevo and conducted in New York on Oct. 8. In an era of fragme

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