New York Comic Con 2025 had no shortage of pop culture brands offering immersive and interactive experiences on the show floor. There are many ways to entice fans to stop browsing and spend some time in booths, but a few stood out from the rest.

Den of Geek sampled many of the offerings from the fan’s point of view to discover the best of this year’s efforts. Our review process occurred during the con and we did not inform booth staff of our media status to ensure that we experienced each offering as fans on the show floor would. Here are our favorites!

Spookiest Experience – HBO’s It: Welcome to Derry

Although it was the smallest of the booths offering activations, the simple 1950s suburban house replica packed a mighty spooky punch. The activation was set to accommodate six horror fa

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