Fashion designer Marc Jacobs may have more than 2.2 million followers on his personal Instagram account, but he wasn’t always a fan of the social media app.

“For someone who was so anti-Instagram in the very, very beginning, I really took to it,” Jacobs tells me during a Zoom chat to discuss his role as the fashion and culture judge for Instagram Rings, a new awards program honoring 25 IG creators for their creativity. “Once I got into it, I just couldn’t get enough of it. I feel like I’m quite addicted to Instagram. It’s the first thing I see in the morning and kind of the last thing I see before bed.”

He doesn’t know exactly how many hours he spends a week scrolling, but says he’s “horrified” when he sometimes sees the pop-up on his phone that details hours of use. “I know it’s t

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