Kannauj, Oct 14 (IANS) Farmers in Uttar Pradesh’s Kannauj district are making a conscious shift from traditional crops to rose cultivation. The reason behind this is improved financial return and the hope of a better future.

This initiative, launched with the support of the Ministry of Micro, Small and Medium Enterprises (MSME) of the Government of India, has not only increased farmers’ incomes but also revitalised Kannauj’s renowned perfume industry.

It is also promoting the local perfume industry, leveraging the district’s favourable soil and climate for rose farming.

Kannauj, known as the ‘perfume capital’, has soil and climate considered highly conducive to rose cultivation. A large number of farmers are shifting from traditional crops like wheat and paddy to rose and jasmine flower

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