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Move Over Wawa, A Midwest Rival Just Took The 2025 Crown For Customer Satisfaction

For years, Wawa has been the top choice of East Coast convenience stores. Founded in Pennsylvania, it's not what you'd typically find on the side of the road but rather a hybrid of a coffee shop, deli, and gas station. Wawa goes above and beyond the typical dingy convenience store, and it's no surprise that, in 2024, it topped the American Customer Satisfaction Index (ACSI) for convenience stores with a score of 82. But in 2025, this shifted, with a rival taking the number one spot in the ACSI : Kwik Trip.

The La Crosse, Wisconsin-based Kwik Trip overtook Wawa with its score of 84 points. Kwik Trip saw an impressive jump in customer satisfaction from last year, with an 8% increas

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