K Raheja Group-promoted Chalet Hotels on Wednesday announced the launch of Athiva Hotels & Resorts, a premium lifestyle hospitality brand competing against Taj, Marriott and Hyatt properties.

The new brand will debut, on October 16, with the opening of a rebranded property in Khandala featuring 147 rooms. Bought in 2023 by Chalet, the Khandala property was previously known as The Dukes Retreat and was under operation for five decades.

This will be followed by the opening of the rebranded Four Points by Sheraton in Vashi in January. This property is also owned by Chalet Hotels.

The rebranded property, Resort at Aksa Beach (Mumbai), along with two greenfield properties in Goa (at Varca and Bambolim) and one greenfield property at Thiruvananthapuram will be added to its inventory in due

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