October is halfway over and Halloween is just weeks away. For those still deciding on a costume, Google’s annual Frightgeist report has revealed the most popular looks of 2025 across the country.

Characters from "KPop Demon Hunters," a popular animated movie that came out on Netflix this summer, were popular nationwide along with Labubus and Chicken Jockey from the Minecraft movie. But in Reno, classic Halloween icons are making a comeback — with a modern twist.

Here's a look at which Halloween costumes are the most popular in Reno, Las Vegas and nationwide.

Which Halloween costume is the most popular in Reno?

Google’s Frightgeist uses search frequency to determine which costumes are trending by region. For this study, the Reno area includes northwestern Nevada and parts of north-cen

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