For many of us, hair is just a part of our morning routine. But for those living with alopecia, it can mean the difference between hiding and being seen.

For Milwaukee stylist Jennifer Brown, it’s more than just hair—it’s healing.

“I’m four generations into the barber and cosmetology industry,” said Brown, owner of JenGer Doll Medical Wigs & Accessories . “I grew up in a salon because my mother was a stylist. It’s really in my blood.”

At her salon in Milwaukee’s Bronzeville neighborhood, Brown specializes in medical wigs—custom creations designed for women experiencing hair loss due to alopecia, chemotherapy, or other medical conditions.

But her work goes far beyond the cosmetic.

“People can cause or speed up alopecia by having tight hairdos,” Brown explained. “But a lot of people a

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