KNOXVILLE, Tenn. — The Third Saturday in October is all about tradition, according to a local business owner.

Dave Watson, the owner of Smokey's Tobacco and Cigars, said his personal favorite is whenever the Vols beat the Alabama Crimson Tide. Watson said smoking a cigar afterwards is essential to those moments. He said many Vols fans agree, buying between 3,500-4,000 more cigars from his shop in October than in an average month because of the game.

"It's one of the most important dates on the calendar, it's that simple," he said.

He said many of those fans buy his custom "Victory Cigar" for the game. Made by a Tennessee-based company with an orange label signifying UT, he said nothing is particularly unique about the cigar itself, but the celebration on-and-off the field after beating

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