The Bombay High Court on Wednesday reserved its order on an interim relief plea filed by actor Akshay Kumar, seeking protection of his personality and publicity rights against unauthorised use of his name, images and AI-generated deepfake content across websites and social media platforms.

Justice Arif Doctor reserved the order after hearing arguments in the matter.

Kumar approached the High Court alleging that his photographs, videos and name were being widely misused without consent. He highlighted the growing menace of deepfake videos and AI-generated content, stating that such acts have not only damaged his reputation but also have “huge consequences” for the public and brands associated with him.

The petition seeks to restrain ongoing infringement and unauthorised commercial exploi

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