The US, where the Jordan Brand was born, just got its first flagship store for it. The Jordan Brand World of Flight has brought global fans of Michael Jordan and his sneakers together in four countries. Yet, surprisingly the continent it originated in didn’t get one till now. The location of the first American outpost though was carefully selected. It wasn’t in Chicago, an entire city that’s probably an Air Jordan monument. It’s not in North Carolina, where Jordan grew up. Not in Oregon, home of the Swoosh. Not even in New York where Jordan’s favorite arena is. But it’s close to this one.

Last week, the Jordan Brand World of Flight opened for business in Philadelphia, home of the 76ers on October 3, 2025. Is that to commemorate the Bulls and Sixers’ biggest playoff battles, the times Jord

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