In the past few months, several Bollywood celebrities have petitioned the courts to prevent misuse of their name, image, voice & other personal attributes via AI -generated content. Anvitii Rai explains how Indian law interprets personality rights and why this needs updating in the era of deepfakes

Actors & singers ask for protection

On Wednesday, singer Kumar Sanu got a court order protecting his personality rights. Sanu had sought protection of his personality and publicity rights, including his name, voice, vocal style and technique, vocal arrangements and interpretations, mannerisms and manner of singing, images, photographs, likeness and signature. Meanwhile, actor Akshay Kumar has approached the Bombay High Court seeking similar protection.

With the surge of AI-generated deepfak

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