Digital has rewritten the old landscape.

Audiences have fragmented into micro-tribes, and Gen Z isn’t paying for logos; they’re buying narratives that double as personal subtitles. Meanwhile, attention has become decentralized. If brands want to matter, they must abandon broadcast monologues and instead design two-way and trustworthy conversations within the social feed.

As China is leading life and interests communities, Xiaohongshu has become one of the world’s luxury-obsessed users — anchored by Gen Z and first-tier cool hunters. Male spenders are joining the party every month. For any maison aiming to crack the next-gen code, write a truly local story and grow alongside China, the app is now mission-critical. Here, “seeding” isn’t just hype. It’s the funnel that transforms five minut

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