Amazon India on Thursday said the ongoing Great Indian Festival 2025 has attracted a record 2.76 billion customer visits, the highest ever for the annual event, with more than 70% of the traffic coming from tier 2 and 3 cities.

With five days remaining in the 30-day sale, the e-commerce major reported “unprecedented” engagement across key metrics, including customer savings and seller participation. The company said the event has already enabled over Rs 1,000 crore in customer savings through bank offers, seller GST benefits, and cashback rewards.

“Our sellers and brand partners have seen multi-fold growth across categories such as smartphones, appliances and consumer electronics to home & kitchen, beauty, fashion, and more,” said Saurabh Srivastava, vice-president, Amazon India.

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