Chick-fil-A opening new restaurant in Rochester market

Chick-fil-A will open its fourth Monroe County restaurant at 6:30 a.m. Oct. 29 at 4871 Lake Road South in the town of Sweden.

Any customer who shows up dressed like a cow will get one free entrée or a kid’s meal, while supplies last.

Actually, you don’t need to go full cow. A cow-spotted item of clothing or accessory will qualify you for the freebie. (Free breakfast options are a Chick-fil-A Chicken Biscuit, an Egg White Grill or a 4-count Chick-fil-A Chick-n-Minis. Free lunch/dinner options are a Chick-fil-A Chicken Sandwich, a Spicy Chicken Sandwich, an 8-count Grilled Nuggets or a 5-count Nugget Kid’s Meal.)

Since 1995, cow imagery has been used by the Atlanta-based chain to encourage people to skip hamburgers and “Eat More Chikin.”

Aaron Reynolds is the owner-operator of the Swede