New Jersey’s obsession with Italian food is well-documented. And Nutley is one of the most predominantly Italian-American towns in all of the Garden State.

So when the team behind New American restaurant The Hudson Rose realized their concept wasn’t clicking with the town, they decided to pivot. To Italian food.

But they didn’t simply throw some pastas on the menu or put up some new artwork. After less than one year of business, they completely rebranded the restaurant as Bacarosa .

“Part of it was getting to know the area and getting honest with ourselves,” general manager Eric Binder told NJ Advance Media. “We decided to change everything rather than just menu, and tie in a story. ‘Bacaro’ is a small Italian wine bar in Venice, and ‘rosa,’ is an homage to The Hudson Rose.”

Along

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