Reliance Brands Limited (RBL) is adding another prestigious global name to its fashion portfolio – Italy’s contemporary womenswear label, MAX&Co., a part of the Max Mara Fashion Group. Under a long-term master franchise agreement, RBL will bring the brand’s distinctive blend of Italian design, quality craftsmanship, and youthful energy to Indian consumers.

The first MAX&Co. store is set to open in Mumbai in early 2026, followed by a national rollout across key metros. The store will feature the brand’s full range, including apparel, accessories, and its celebrated ‘&Co.llaboration’ capsules – creative partnerships that capture MAX&Co.’s bold, modern, and non-conforming aesthetic.

Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “MAX&Co. embodies a bold, modern exp

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