Reliance Brands has entered into a long-term master franchise agreement to bring MAX&Co, a contemporary Italian fashion brand, to India, a statement said.

Part of the Max Mara Fashion Group, one of the largest fashion houses and the first Italian clothing company, MAX & Co’s first store will open in Mumbai in early 2026 followed by a national roll-out in key metropolitan cities.

Through the strategic partnership, RBL will introduce MAX & Co’s well designed, quality-driven contemporary pieces and a fluid, mix and match approach to Indian consumers, further expanding its appeal to a new generation of fashion-forward women.

The store will showcase the full offering from the brand, including apparel, accessories and their seasonal capsules.

“We are pleased to join forces with Reliance Br

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