Mumbai, October 29, 2025: Reliance Brands Limited (RBL) has entered into a long-term master franchise agreement to bring MAX&Co., a contemporary Italian fashion brand, to India. MAX&Co. is a part of the Max Mara Fashion Group, one of the largest fashion houses and the first Italian clothing company. Through this strategic partnership, RBL will introduce MAX&Co.’s well designed, quality-driven contemporary pieces and a fluid, mix and match approach to Indian consumers, further expanding its appeal to a new generation of fashion-forward women.

The first MAX&Co. store is slated to open in Mumbai in early 2026, followed by a national roll-out in key metropolitan cities. The store will showcase the full offering from the brand, including apparel, accessories and their seasonal ‘&Co.llaboratio

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