Reliance Brands Limited on Wednesday announced that it has signed a long-term master franchise agreement with Italy’s Max Mara Fashion Group to bring its contemporary womenswear label MAX&Co. to India.

As part of the partnership, Reliance said it will introduce MAX&Co.’s signature “fluid, mix-and-match” approach to Indian consumers, offering a full range of apparel and accessories .

MAX&Co. first store in Mumbai

The first MAX&Co. store is expected to open in Mumbai in early 2026, followed by a wider rollout across key metropolitan cities. The new stores will showcase the brand’s complete collection, including the popular “‘&Co.llaboration’ capsules that represent its bolder non-conforming attitude and directional aesthetic mood”, Reliance said in an official statement.

“MAX&Co. emb

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