Fox Corp . is getting into business with one of its star sports talents, The Hollywood Reporter has learned.

Fox Sports is making a strategic investment in Shadow Lion, the entertainment and marketing studio co-founded by Tom Brady , Fox’s lead NFL analyst. Shadow Lion and Fox will develop original series, films, event programming and digital content that sit at the intersection of sports and culture.

“It’s extending this Fox Sports experience beyond just NFL games on Sunday,” Brady tells THR in an interview. “How do we branch out and continue to tell stories year round and develop original content, original series, things that are behind the scenes that everybody wants to see. You find different partnerships with different athletes, different brands, I think it’s just exponentia

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