Toyota has pulled the covers off its Century Concept , its first vehicle since plans were announced for Century to become a full-fledged brand – and a passion project of Toyota chairman Akio Toyoda, designed to reinvigorate Japan.

The previously Japan-only Century nameplate's new global ambition was announced by Toyoda-san earlier this month, when it was also established as one of the automaker's five core brands alongside Daihatsu, Toyota, Gazoo Racing Sport, and Lexus.

This sees Century positioned as the 'pinnacle of luxury within the Toyota family of brands' – above Lexus – as a 'one of one' bespoke brand able to go 'head-to-head with Rolls-Royce and Bentley' and set trends, not follow them, as 'like no other'.

Shown in the flesh at the 2025 Tokyo motor show, no details were giv

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