The numbers

– 8.4% – revenue decline for the quarter, down 3.5% year-on-year on a like-for-like basis

– 11.1% – decline in revenue less-pass-through costs down overall and 5.9% on a like-for-like basis

– 5.5 – 6.0% – How much WPP now expects revenue, less pass-through costs, to decline in 2025. This is a drop from its previous forecast, which predicted a decline between 3 to 5% .

– $4.3 billion (£3.25 billion) – revenue less-pass-through costs for the quarter.

Watercooler talk

WPP has reported its first earnings under the leadership of new chief executive (CEO) Cindy Rose, who has launched a strategic review aimed at helping the embattled holdco return to growth.

As revenue dropped 8.4% the business has downgraded its full-year guidance for the second time this

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