Great Lakes cruising is expected to generate $300 million in economic impact from the region in 2026, according to a forecast by Cruise the Great Lakes, the region’s cruise marketing program.

The number represents growth of 25% over 2025 and continued long-term growth of the industry, officials said.

“As we look to 2026, we’re excited to see continued growth in the Great Lakes cruise sector,” said Sally Davis Berry, tourism director of Cruise the Great Lakes. “We forecast this upcoming season to be even stronger than 2025, both in terms of passenger numbers, destinations visited and economic impact, which underscores the appeal of cruising in the Great Lakes.”

More passengers, port visits and shoreside spending, plus rising prices for these cruises are driving growth, officials said.

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