American retailers are offering more discounts on Hershey products ahead of Halloween as the candymaker raised prices because of tariffs and cocoa inflation, Reuters reported, citing data.

The news agency said by early October, over half of Hershey candy had been put on sale by one mass retailer, according to findings from the data provider Datasembly.

Reuters also cited a research note saying Hershey is among 31 food makers tracked by Jeffries, an investment bank, that had the biggest hike in volume of goods sold at a discount across a four-week period that ended on Oct. 4.

The Hershey Company did not immediately respond Thursday to a request for comment from FOX Business.

The discounts were happening as overall chocolate candy sales per unit remained flat in a 12-week period ending

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