India’s mutual fund landscape is undergoing a major shift as the Securities and Exchange Board of India (SEBI) rolls out a new framework to make fund costs more transparent and performance-driven.

From cutting total expense ratios (TER) by 15-25 basis points to linking fees with fund performance and making asset management companies (AMCs) bear New Fund Offer (NFO) costs, the regulator aims to ensure investors get fairer value. While the move is expected to improve net returns marginally, it could also reshape how AMCs price, market, and manage funds.

Mohit Gang, CEO and co-founder of Moneyfront, breaks down what these reforms mean for investors and the industry - from the real rupee impact of lower TERs to the potential risks of short-termism in performance-linked models and the challen

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