Key Takeaways

Success on Cyber Monday requires early preparation, with strategies focusing on improving consumer experience and leveraging data from previous years.

With the right approach to preparation and promotion, sellers can navigate the Cyber Monday frenzy and turn one-time buyers into loyal customers.

Cyber Monday is not merely another date on the retail calendar anymore. It’s the Super Bowl of online sales. In 2025, it’s projected to be bigger, bolder and more competitive than ever.

Adobe Analytics forecasts U.S. online holiday spending to reach $253.4 billion, a 5.3% year-over-year increase with Cyber Monday alone expected to break $14.2 billion in sales. For sellers on Amazon and across ecommerce platforms, that’s both thrilling and intimidating.

I’ve lived through my

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